Google is rolling out updates to Search and Uncover that introduce AI-powered options, improved navigation, and a brand new choice to collapse adverts. Whereas customers can now conceal sponsored outcomes, the “Sponsored” label will stay seen as they scroll — making adverts persistent even when collapsed. Extra adjustments embody new sports activities updates in Search and AI-driven subject previews within the Uncover feed, launching first within the U.S., South Korea, and India.