🎅 FREE STOCKS for MagnatesMedia followers: https://magnates.media/freestocks
🎨 MagnatesMedia modifying software program: https://magnates.media/editing
🎵 MagnatesMedia video music: https://www.epidemicsound.com/referral/1d3bmw (free trial)
⭐ MagnatesMedia Premium YouTube Course: https://magnates.media/youtube
How Coca-Cola stole Christmas – the best advertising and marketing ever? It was the 1920’s and Coca-Cola had an enormous drawback. Folks principally considered their product as a refreshing drink in summer season, however gross sales usually dropped considerably within the winter when it bought colder. And this is sensible – who will get in from the snow, feeling freezing chilly, and instantly thinks: I need a chilly glass of Coke. So Coca-Cola desperately wanted a means to enhance gross sales in winter, however simply working extra adverts wasn’t going to be sufficient to vary folks’s perceptions of the product – they wanted one thing that will create a deeper long-lasting connection in shoppers’ minds between Coke and winter. We’ll reply questions like: Did coke create Santa? Did Coca-cola change Santa to crimson and white? And the way did Coca-Cola create probably the most highly effective model associations in advertising and marketing historical past, heling Coca-Cola change into the billion greenback empire it’s in the present day.
Merry Christmas from MagnatesMedia – activate notifications for extra enterprise mini-movies veyr quickly! 🙂
source