Starbucks has been a mainstay in enterprise college literature and administration coaching as a task mannequin for innovation, branding, vertical integration, and company social duty. The impression of Starbucks is well-known – the corporate repositioned espresso from an affordable, easy, bitter medication right into a mainstream drink that individuals eat today for style and aesthetics as a lot as operate. Because of efforts from its legendary CEO, Howard Schultz, Starbucks has rigorously crafted a uniquely revered and celebrated picture in academia, enterprise, political, and funding circles. Starbucks is just not some primary espresso retailer, however as an alternative a forward-thinking, fast-growing, revolutionary, socially accountable firm that at all times does the precise factor for purchasers, workers, buyers, farmers, and surroundings.
This makes it particularly ironic that Starbucks, the poster little one of company social duty and mannequin employer, is now waging such a high-profile, seen, ugly battle with its baristas throughout the USA – utilizing each trick in and outdoors the ebook to crush unions and squash any labor development efforts earlier than it could possibly kind.
Whereas union efforts are additionally taking place at Apple, REI, Walmart, Goal, and Amazon, none of those firms have adopted the scorched-earth method of Starbucks. For a corporation that makes billions yearly promoting syrup and microwavables, absolutely the income have to be excessive. Can Starbucks actually not afford to pay a number of extra bucks to its retail staff? On this episode, we’ll dive into the enterprise of Starbucks, strip away the company advertising and marketing, and uncover why the corporate’s picture as a dominant, fast-growing, enterprise relies on efficiently crushing unions.
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0:00 Nurturing Human Spirit
9:03 The Legend of Howard Schultz
16:43 Dwindling Progress Narratives
22:51 Traders Optics In opposition to Unions Economics
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