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WWE shouldn’t be a conventional sport — and that’s precisely why it dominates the web.
With sold-out arenas, record-breaking income, and a $5B Netflix deal, WWE is profitable on each display screen. However what actually units it aside? Complete management. Scripted drama, viral moments, and the proper components for YouTube’s highlight-hungry algorithm.
On this video, we dive into how WWE turned kayfabe right into a content material technique, why storytelling beats scorelines, and the way they quietly grew to become probably the most highly effective sports activities leisure model on the planet.
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Athletic Curiosity is a video essay collection that investigates enterprise tales from the world of sports activities.
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