Within the early 2000s, whereas vitality drink giants like Purple Bull dominated retailer cabinets, one man was brewing a daring thought in his tiny San Francisco residence. He had no beverage background, no main traders, and no massive workforce. All he had was imaginative and prescient, a relentless work ethic, and a perception that he might shake up the business. That man was Russell Weiner, and his creation, Rockstar Vitality, would go on to promote for practically $4 billion. However how did this gritty outsider defy the percentages, construct a model from nothing, and switch it right into a billion-dollar empire?
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