Stefanos Loukakos, previously a director at Meta’s business-focused Messenger division and, briefly, the tech large’s blockchain org, observed a number of years in the past that on-line retailers had been struggling to attach with potential buyers. The issue, in his opinion, was that their advertising and marketing campaigns weren’t tailor-made sufficient. Retailers had been sending generic social media, textual content, and e mail blasts that did not […]
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