Yvon Chouinard didn’t got down to construct a billion-dollar empire. He simply wished higher climbing gear. From a small store the place he hammered out pitons to satisfy his personal rugged requirements, Chouinard’s journey is as a lot about his love for the outside as it’s about redefining enterprise itself. At the moment, the corporate he based – Patagonia – is an emblem of social duty within the company world. And it pushes boundaries with its dedication to environmental activism. That is the story of how one man’s ardour for journey and his dedication to the planet reworked a small climbing operation into an iconic model.
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