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The barber store is a novel business that non-public fairness has been unable to penetrate regardless of investing tens of millions yearly for the previous 40 years. Over 80% of barber outlets stay unbiased and chains like SuperCuts have been falling behind. The firms have been unable to search out footing regardless of model recognition, unprecedented scale, and even first-mover benefit. They slash costs and supply loyalty applications however nonetheless can’t match native charges. They renovate and promote however nonetheless can’t pull in high-end clientele. The business continues to be led by the independents as new upscale ideas coexist alongside the established old-school traditionalists.
On this Fashionable MBA Authentic, we go from the macro-lens to micro-lens to grasp this enterprise from the chains to the independents. We’ll cowl the rise and fall of Regis – the biggest PE-backed owner-and-operator of barber outlets on the planet behind the once-dominant SuperCuts from the 80s to current. Then we’ll dive into 3 independents who work in probably the most aggressive markets on the planet – the primary is a lone wolf in Silicon Valley, the second is a 20-year grasp in New York Metropolis, and the third is a maverick within the San Francisco Bay Space.
💈 EVERGREEN (Peter Michaels)
https://www.instagram.com/petermichaels_cuts/
964 E Santa Clara St, San Jose, CA 95116
💈 BARBER SHOP NYC (Arthur)
https://www.instagram.com/barbershop.nyc/
https://www.barbershop.nyc/
302 W fiftieth St, New York, NY 10019
660 fifth Ave Decrease Stage, New York, NY 10103
💈 Mysterieux (Rod)
https://www.instagram.com/mysterieux.brand/
https://mysterieuxbrand.com/
28 N Almaden Ave #30, San Jose, CA 95110
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