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Ice cream is a multi-billion greenback market dominated by legacy manufacturers like Ben & Jerry’s, Blue Bell, and Breyers. Ice cream on paper must be a worthwhile enterprise. It’s a frozen perishable product with a long time of confirmed unit economics, enterprise plans, and will be scaled into huge portions. The worldwide attraction has made the business a goal for personal fairness who’ve invested tens of millions into Van Leeuwen, Salt & Straw, and Jeni’s below the guess they’ll someday turn into the Haagen-Dazs for the subsequent era.
But ice cream is a wierd enterprise. It’s so low margin that the homeowners of Haagen Dazs and Ben & Jerry’s not solely have interaction in shrinkflation to squeeze out revenue from every pint, however have been actively offloading their ventures. These conglomerates additionally personal different manufacturers from Klondike, Breyer’s, and Talenti to Good Humor, Magnum, Drumstick, and Dreyer’s. Regardless of having the main manufacturers and economies of scale, Nestle, Unilever, and Kroger have every concluded that the ice cream enterprise is simply not value it.
Retail ideas like Baskin Robbins and Chilly Stone Creamery that after dominated within the 2000s have additionally skilled related stagnation. On this episode, we’re diving into the curious enterprise of ice cream from the macro-to-micro ranging from the large manufacturers all the best way to three independents in New York Metropolis, who’ve discovered distinctive success on this oddly tough business.
🍦 Sam’s Fried Ice Cream (Sam)
https://www.samsfriedicecream.com/
https://www.instagram.com/samsfriedicecream/
37B Orchard St, New York, NY 10002
🍦 Smoove (Christy)
https://smooveicecream.com/
https://www.instagram.com/smooveicecream/
279 Grand St, New York, NY 10002
1285 E Calaveras Blvd, Milpitas, CA 95035
🍦 il laboratorio del gelato (Jon)
https://www.laboratoriodelgelato.com/
https://www.instagram.com/icecreamlab/
188 Ludlow St, New York, NY 10002
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