He wasn’t a scientist, a tycoon, or a born success. He was a broke salesman with no credentials and two failed sodas behind him. But throughout one of many darkest durations in American historical past, he created a drink with an odd formulation and a fair stranger title—one that will go on to generate billions. That is the untold story of how Charles Leiper Grigg, armed with nothing however persistence and intuition, constructed probably the most iconic delicate drinks on the earth. You realize the model. However the man who created 7UP? Virtually nobody remembers how shut he got here to vanishing earlier than turning an vitality drink into billions.
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