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Skinny, crispy, and seared to order, smashburgers are greater than only a meals pattern. Regardless that shoppers are consuming out much less and the quick meals giants are stumbling – it’s these tiny smashburger ideas which are thriving.
For only some additional {dollars}, extra Individuals are ditching Massive Macs and Whoppers in favor of those brisker, smashed, native options. Buyer retention at McDonald’s, Burger King, and Wendy’s have plummeted and their executives are panicking. However smashburgers aren’t a brand new invention. Shake Shack, 5 Guys, and Culver’s have constructed their empires on it because the 2000s.
Los Angeles has been the birthplace for meals tendencies of the final decade like frozen yogurt, bubble tea, and scorching rooster. It was right here in 2018 when the smashburgers gained reputation as a brisker, tastier variation bought completely by a couple of people out of their driveways. The enterprise gained legitimacy as the primary movers grew their viral pop-ups into lean, multi-million-dollar brick-and-mortar ideas over the previous 7 years.
It’s solely in LA the place the smashburger market is most mature, high quality is highest, and competitors is fiercest. With low obstacles to entry, house owners rush into neighborhoods to stake market share. On this Fashionable MBA Unique, we’re going boots-on-the-ground to know what it takes to win from the small first-time restaurateur to the market chief who constructed the town’s largest impartial chain— rising to 11 shops in 5 years one patty at a time.
1617 S Pacific Coast Hwy, Redondo Seaside, CA 90277
110 2nd St, Hermosa Seaside, CA 90254
https://www.proudlyservingla.com
https://www.instagram.com/proudlyservingla
1644 Sawtelle Blvd #3149, Los Angeles, CA 90025
https://banbanburger.com
https://www.instagram.com/banbanburger/?hl=en
130 S Central Ave, Los Angeles, CA 90012
https://www.bungraze.com
https://www.instagram.com/bungraze/
https://forthewinla.com
https://www.instagram.com/forthewinla/
Upcoming Places:
Highland Park – 5801 N Figueroa Avenue, Los Angeles, CA 90042
Cypress Park – 1217 Cypress Ave, Los Angeles, CA 90065
Culver Metropolis – 3321 La Cienega Blvd Unit M, Los Angeles, CA 90016
Westwood – 1947 Westwood Boulevard Los Angeles, CA 90025-4613
San Diego – 1037 Garnet Ave, San Diego, CA 92109
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