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What began as a costume code was a billion-dollar trade.
After the notorious Malice on the Palace, the NBA was in injury management. Their resolution? A strict costume code. However what was meant to “clear up” the league’s picture unintentionally sparked a trend revolution.
From Allen Iverson’s saggy denims to Shai Gilgeous-Alexander’s designer suits, NBA gamers turned the tunnel right into a runway.
On this video, we discover how:
• The NBA’s darkest day modified trend in sports activities
• The tunnel turned some of the worthwhile advertising and marketing areas
• Gamers like Westbrook, Kuzma, and Curry constructed their very own manufacturers
• Social media turned athletes into trend icons
• Different sports activities are slowly catching up
Athletic Curiosity is a video essay collection that investigates enterprise tales from the world of sports activities.
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