How New Balance Attacked Nike

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As soon as often called the last word dad shoe, New Steadiness is now the fastest-growing sneaker model within the recreation. Whereas Nike had Jordan and Adidas had Yeezy, New Steadiness was quietly constructing a comeback—one good transfer at a time.

From Steve Jobs and arch assist to Aimé Leon Dore collabs, Kawhi Leonard, and Bukayo Saka, that is the story of how New Steadiness went from “endorsed by nobody” to being all over the place — in trend, in sports activities, and in tradition.

Timestamps
00:00 The Enterprise of New Steadiness
01:21 The Humble Beginnings
03:45 The Rise of Dad Footwear
06:22 The Man Behind the Technique
08:52 Sponsor Time: Proton VPN
10:12 The Secret System & Sports activities
12:32 The Future